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UTM Link Generator
Build a trackable link for your Instagram bio and see which posts actually drive clicks.
Your tagged link
Fill in destination, source, medium, and campaign to build your link.
Why the auto-lowercase: case and spacing inconsistency (
Instagram vs. instagram, or a stray space) is the single most-cited cause of fragmented Google Analytics reports — this tool sanitizes every field as you type so that can’t happen. utm_medium: social paired with a recognized source is what GA4’s default channel groupings expect; anything else can show up as “Unassigned.” Don’t tag links on your own site with UTMs — they’re for traffic arriving from outside it.