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Earnings Calculator
Estimate a fair sponsored-post rate from your followers and engagement rate.
You can type these in manually below — but the easier way is to upload your Instagram export once. Your follower count fills in automatically — no typing needed.
Upload your export →Post format
Estimated rate per post
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Enter your follower count to see a rate range.
This is a starting point for a negotiation, not an appraisal. Real sponsored-post rates depend on exclusivity, usage rights, and the specific brand relationship — none of which a calculator can know. The range comes from tiered follower-count benchmarks (nano $25–150, micro $150–500, macro $800–2,500, mega $2,500–10,000+ for a static post), then adjusted: Reels ×2.5, Stories ×0.4, 5%+ engagement +40%, under 1% engagement −20%, premium niches +50%.
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